Why questions challenge us to dig deeper and explore ourselves. It gets us off the boring talking points. When we explore ourselves with authenticity, we automatically attract attention and become interesting.
You're carrying a production studio in your pocket or purse and staring at it all day (yes, I mean your phone) so why not use it? Well, partly, because you're a lot like Adam Driver.
People don't come to your website or your LinkedIn profile to read a boring chronology of your career. They also don't come to learn things that are true of any company in your industry. They come to discover the answer to one burning question.
This movie came out when I was in junior high school and to this day, I can't get to an awkward lull in a conversation without going "Big Gulps, huh? All right! Well, see ya later!" and walking away. I've lost many wonderful social and professional opportunities this way.
It's not that I wouldn't want to hire a firm that's dedicated to my satisfaction. Of course I would. But I would also never expect to see a firm that claims not to care about my satisfaction.