Sure, occasionally a brand video is able to engage you and actually make you feel something, but the vast majority come across:
Or even more likely, all of the above
What makes a brand video good?
Hint: It's probably not what you think.
Most people imagine big, trendy marketing agencies, focus groups, slick animations, and teams of professional writers and actors.
And while those things can certainly be helpful in the right context, they are not necessary, and they are less important than the way you tell your story.
Do any of the following apply to you?
You know you need to start using video to promote your brand, but have no idea where to start.
You’re in an industry that’s really competitive, and it’s hard to figure out how to differentiate yourself.
You’ve created a video for your brand, but been disappointed because you know it’s not truly capturing the essence of what you and your business are all about.
You’re unsure what, or how much information to include in your video.
You’re reeling over whether to hire a full-on production company or try to pull it off yourself.
Video is an incredible tool!
A well-made brand video can do what no other advertising medium can.
It can make an emotional connection.
Unfortunately, most entrepreneurs (and production companies) have absolutely no idea what that really means, much less how to achieve it.
It takes more than just gushing about your product or service, or how much of a difference it can make in someone’s life. That’s a really common pitfall that we see all the time. Your product excites you, so it must excite others, right?
No! You absolutely cannot take that for granted!
Some entrepreneurs think enthusiastic customer testimonials will excite viewers. Hate to break it to you, but that stuff is boring. At least if you do it the way most people do it.
If you understand a few basic principles, you can make an awesome brand video.
It’s mindblowing how many companies invest thousands into a professional production without understanding this stuff.
Unfortunately, most production companies just flout their cameras and microphones, and don’t understand what it takes to tell a story in a way that’s authentic and heartfelt, and that connects emotionally with all viewers, no matter the nature of the business.
Don’t deprive the world of your awesomeness.
The problem is that when people think about their businesses, they suddenly get into a “professional” mindset and close the world off from their personality, character, and essence – the most valuable and differentiating assets any new business owner has.
Instead, they repeat the same mind-numbingly boring features-and-benefits information as all their competitors, and get lost in a sea of sameness.
Let us share with you what we know.
My partner and I started our company after years of creative filmmaking, improv comedy, and screenwriting (all of which we’re still into). And the things we’ve learned from those disciplines are 100% applicable to marketing videos.
That’s why nowadays, we’re in the business of helping businesses tell their authentic stories through video.
But I get that not everyone can afford to pay a company like ours to create a professional, authentic, story-based brand video.
However, this information is too important to keep to ourselves, so we’ve created a course to teach small business owners the ins and outs of making a badass brand video.
This stuff works!
In our 5-day video course, we will teach you:
How to identify the difference between a boring brand video and an awesome one (and be able to EXPLAIN that difference, and more importantly, EXECUTE it)
Exactly what content belongs in a killer brand video and what’s better left to other mediums, like your website
The 7 most common pitfalls that tank almost every marketing video out there (and how to beat them!)
How a great video can teach viewers to see your company as a BRAND (that they’ll pay more for) instead of a COMMODITY (where only price matters)
A detailed description of what it takes to produce a professional-quality brand story video yourself and how much money you can save doing it, so you can decide whether it’s worth it to hire a production company.
Course Length: 5 days (1 lesson per day)
Course Format: Email and video
Lesson 1: What Makes it Good?
Why good companies make boring brand videos, and the ridiculously simple secret to making yours entertaining
Lesson 2: Video Vs. Text – Take Advantage of the Advantages
How to use video to do what only video can do (and leave the rest to your website)
Lesson 3: The Deadly Video Sins
The 7 temptations that ruin nearly every brand video and how to conquer them
Lesson 4: The Commodity Trap
How to use video to turn the conversation away from price and transform your business into a brand
Lesson 5: To DIY or not to DIY – All the Information You Need to Decide
An overview of everything you need to do before, during, and after you shoot to create a professional-quality brand video; plus, what to ask production companies before you hire them.
If you’re a small business owner just starting out, believe me, we understand your position.
We want to give you a MAJOR head start in establishing the voice of your brand by teaching you how to use video to tell your story in a way that’s
…than any of your competitors’ brand videos.
This information is possibly worth a fortune for your business.
But of course, the true value of any educational investment depends heavily on how seriously you take the information and how committed you are to implementing it.
When you make this investment, PLEASE put the principles I am going to teach you into practice, and make a great brand video. If you do, this course will pay for itself many, many times over.
Still, we can’t force anyone to use the information, and not everyone is going to. Therefore, we’ve decided to take most of the risk out of it.
That’s why we’re giving away this 5-day, 5-lesson course for only $99.
You’ll receive via e-mail 5 lessons over the next 5 days (starting today) each containing:
A lesson overview with key points
The lesson itself, taught via professionally-recorded streaming video
Links to examples and resources
The material in this course is derived from the many live workshops we’ve taught at coworking spaces, incubators, and marketing seminars around Los Angeles, California. We’ve received near-universal high marks for this simple, impactful information.
If you’re ready to take your marketing to the next level with authentic, emotionally-resonant video, simply check out using the Buy Now button.
Thanks for your time!